BUSINESS SERVICES FOR TRAINING PROFESSIONALS
You have years, perhaps decades, of experience in operating and teaching on a variety of platforms and across varying skill levels, you can run any platform blindfolded and people want to train with you...but are you running your business effectively? Are you implementing the right marketing strategies? Are you able to focus on what you do best or are you feeling lost and overwhelmed by all of the tasks that come with running and marketing your business as well as you run your gun?
I've been a full time, professional firearms instructor for over five years but an entrepreneur and business coach for over 20 years. I know that the "business stuff" isn't everyone's cup of tea. In our industry in particular, many incredible trainers aren't getting the exposure or having the success they merit simply because there are gaps in the way they are being presented and running their business.
I have professionally coached dozens of business owners over the last 10 years - creating and strengthening brands, building websites, streamlining, simplifying, advising on efficiencies, and leveraging easy-to-use technology for the "non-techy" so you can do what you love and what you're good at, without unnecessary headaches.
I can help lessen the burden of "the business", by getting you set up an don the right track, so you can focus on the thing you love. Whether you need a simple website refresh, an entire rebuild, training on how to crush your marketing, or want input on where you can tighten things up in the day-to-day operations, She Shoots Training's Professional Services have a solution that will get you away from the computer and out on the range.
WHY THE FIREARMS INDUSTRY SHOULD GET OFF EVENTBRITE
In March of 2023, Jacob Paulsen wrote about what I've been saying for a very long time. STOP USING EVENTBRITE:
"Eventbrite co-founder and CEO Julie Hart is among 46 Fortune 500 CEOs to sign a letter in 2019 asking members of the Senate to pass a bill requiring universal background checks and federal red flag laws. So that is one reason I would try hard to not support their platform. Taking customers off of your website to a different website to finish registering for your class shows a lack of capability and in my opinion, looks less than professional. Furthermore, it exposes the student to classes being offered by your competitors on Eventbrite.
Then of course there is the literal cost. Sharing your money with Eventbrite limits your business growth."
SERVICES
WEBSITE + BRANDING
Did someone build your website 10 years ago and it looks the same today? Time to renovate. OR maybe you're just getting started and need your first site! Your online presence, along with a strong brand identity will make or break your business.
A well-built site, optimized for mobile devices, with integrated online booking, event/class calendar, and built in contact management can make your life much easier, and your digital first impression much stronger.
CONSULTING
Want to manage your business end-to-end, know there are efficiencies to be gained; but you're not sure how? Let me take a look and make practical suggestions that allow you to focus your time where it counts - teaching and training. A fresh and experienced set of eyes can help solve for the things that nag at you. Simple solutions exist, you just might not know which ones you need...yet.
Or maybe you need help marketing your great product. I'd love to help you learn how!
Request a Consultation.
It all starts with a conversation. No charge. No obligation.